Your Ambitions Require Persuading Others
Every business leader and senior politician has ambitions. Every obstacle they overcome involves persuasion. And persuasion is what we do. Whether it is profile-building ahead of an election, thought leadership to build reputation, or battling with regulators, we open doors and change minds.
Our recent clients include Presidents and Prime Ministers. We serve some of the world's biggest and fastest growing companies. We help navigate regulatory and political agendas. We work at the highest levels of tier-one international media. We move at high speed and our clients value our ability to get them access to decision-makers and coach them on difficult media encounters.
Under the forensic gaze of news and social media, senior figures can find their reputations being savaged. Having worked on the inside of media and politics, we can quickly stabilise crises and reduce the risk of future difficulties.
What We Do
REGULATORY AND POLITICAL GUIDANCE FOR CORPORATES
We start by understanding your business model and how it could be impacted by regulatory and political change. We then work out who the effective decision-makers are (they may not be politicians) and who is influencing them. We work out their values and intentions. Then the work of persuasion begins. We inform and educate, build support and bring allies onside. We use campaigning techniques to cajole and pressurise. Throughout, we build relations with key journalists, politicians and influencers. Timing is critical -- much better to get involved early in a regulatory process when ideas can be shaped than late when minds have become fixed and opposing coalitions built..
Reputation Management for Individuals
None of us is perfect. And under the forensic gaze of the 24 hour media, senior figures in business and politics can find their reputations being savaged. Sins of their youth can come back to haunt them. Unfair and twisted allegations can take root. Having worked for years on the inside of media and politics, we can help turn around a damaged reputation and reduce the risk of future difficulties. Our services include media training, message management and proactive engagement with the media. We are on-hand 24/7 for clients facing media pressure that requires an instant response. We know what journalists are frightened of. We know what they need. And by playing on those insights we help our clients get the coverage they seek..
PROFILE-BUILDING FOR POLITICAL LEADERS
What the world thinks about a politician can have a huge bearing on their effectiveness in office, not to mention what they do when they leave public service. We help politicians and candidates to project their vision and increase the impact of their actions via international media and political engagement. And no politician remains in office forever. So we help them to promote their credentials so that later transitions into civilian or business life are successful. We extend our clients' reach and build international recognition for their achievements.
All businesses need to understand the climate of opinion in which they operate. We explain regulatory and political agendas and devise programmes for influencing them.
Jonathan Horsman set up Centaurus Communications after six years at Project Associates in London where he ran the International Division. In the last few years, he has advised former Presidents of Georgia and Ukraine and Prime Ministers of Thailand and Hungary on their international media and political communications. Jonathan was previously Head of Public Affairs for a FTSE 100 financial services company and worked as an adviser to a UK Treasury minister in the 1990s.
Chris Pond joined Centaurus as an adviser in 2017. He was an MP from 1997 to 2005 and a Government Minister with experience in HM Treasury, the Department of Work and Pensions, HMRC, Cabinet Office and Department of Health. He is Chairman of the Lending Standards Board and The Money Charity, Vice Chairman of the Financial Inclusion Commission and a member of HM Treasury’s Fintech Delivery Panel. He is an ex director of the Financial Services Authority and CEO of two national charities.
Ian Gregory started his career in politics with a PPE degree at Oxford University and stints working as an assistant to then Prime Minister Margaret Thatcher and US Congressman Tom Lantos. He wrote for The Financial Times before moving to the BBC where he produced Hardtalk and coverage from Davos and G8 summits. Ian’s clients include Accenture, Deloitte and KPMG. He has also helped a senior Russian businessman prepare for a meeting with President Obama.
William Walter joined Centaurus in 2016 having previously worked as a senior consultant at Kreab, Media Intelligence Partners and Project Associates. He advises clients on political and media communications and campaigning. He began his career in Parliament working for three Conservative MPs — the then Shadow Minister for Universities & Skills, Rt Hon David Willetts MP, Opposition Treasury whip, James Duddridge MP, and former Shadow Pensions Minister, Nigel Waterson MP.
Dr Brian Brivati
Dr Brian Brivati advises organisations across the FSU and MENA regions on strategic communications, leadership development and donor mapping. He is an adviser to Integrity Research and a director of D Academy which works with companies to build human capacity in conflict-affected, transition states. Previously, he delivered multi-country fellowship programmes for the John Smith Trust and was Professor of Contemporary History and Human Rights at Kingston University.
Samuel Packer works on both lobbying and public relations briefs. He helps companies to position themselves strategically with government and regulators, and to gain positive public exposure. He also works on a number of individuals' public and media relations. Before Centaurus he worked on Capital Hill in Washington, DC, and on the 2016 United States election in Virginia and Nevada. He has a BA in Ancient and Modern History from Somerville College, Oxford and an MA in history from the College of William and Mary.
Adrian Pepper is a campaign strategist and pollster who advises leading businesses, politicians and news organisations across the world. He has seen British and EU politics from every angle, including as a Ministerial Special Adviser in Whitehall and to a Party Group Leader in the European Parliament. Adrian specialises in running multi-pronged communications campaigns for companies targeted at media, investors, consumers, NGOs, regulators and politicians.
Jordan Greenaway provides strategic communications advice to high-profile individuals, helping them highlight projects that deserve a wider hearing while also protecting their business interests and personal life from an intrusive media. He was previously a speechwriter and advisor to a former Shadow Minister of Science and Technology, and has worked with the CEOs of numerous multinational organisations; hedge fund managers; philanthropists; and independent investors. He is also a Director at Transmission, which provides PR support to several leading UK-based technology entrepreneurs.
Julia Lewis helps companies develop a strategic approach to corporate responsibility. She is the director of Sophos Development Ltd, through which she works with clients in the extractive and infrastructure industries. Julia has over 15 years experience in corporate responsibility and helped develop international best practices while working at DFID, the World Bank and the International Finance Corporation. Julia has a MA in International Relations from the Central European University.
Emil Pevtsov joined Centaurus Communications as an intern in 2014 while completing a BA in History and Mandarin at the University of Durham. He supports Centaurus on business research and development. Prior to joining Centaurus, Emil was a Social Media Community Manager and journalist for Educationindex.co.uk. He has also worked for the Russian Energy Agency of the Russian Federation and Exotix, a frontiers market brokerage firm based in London.
For more information, please contact Centaurus Communications on:
T: +44 (0)203 542 6465
Centaurus Communications Ltd
34 Bedford Row
London WC1R 4JH